Membership Recruitment and Retention Seminar 2024

Wednesday 13th November 2024, Leyland Golf Club

Following our recent club survey, it highlighted one of the areas you would like support on, is on the subject of membership recruitment and retention. 

We are delighted to be able to provide clubs in Lancashire with a FREE OF CHARGE seminar which will comprehensively cover the subject and be of benefit for those who attend. Ideally the seminar is aimed at Club Managers and committee members, and if you would like to attend, please sign up using the form on this page.

The itinerary for the seminar will be:

12.30   Arrival, tea/coffee and sandwiches provided

1.30     Membership recruitment - help, ideas, case studies and best practice to recruit new members into your club

2.15      Marketing and social media - help, ideas and best practice to market to your target audience, and your current members, through various channels and media.

3.00    Membership retention - covering all key actions and ideas to help you onboard and retain members, grow your club and community, establish and develop your brand, communicate with your members, consider generational requirements and provide significant value for your membership subscription.

4.30    Opportunity for questions

5.00    Close

Our aim is for all to attend to go away with some great ideas to help them generate revenue and enhance their lifetime customer value by retaining more members, for longer.

To book your place on our seminar, please complete this form, and we look forward to seeing you at Leyland GC on the 13th November. 

Online registration for our membership recruitment and retention seminar on 13th November has now closed. If you still wish to attend, please contact the county office on 01772 731330 or e-mail us to secretary@lancashiregolf.org. Thank you for your interest.

Presenters:

We are very excited to have Eddie Bullock as our presenter on membership recruitment, and this offers a highly sought after opportunity to gain Eddie's insight, experience and knowledge. With over 35 years of experience serving in the golf industry, there is nothing Eddie has not faced when it comes to helping golf clubs progress. Every great accomplishment starts with one small step!

His expertise covers Golf Hospitality, Operations, Governance, Customer Experience, People and People

To find out more about what Eddie Bullock consultancy can offer you, visit his website here.

Our seminar is being held in conjunction with England Golf, and they have provided us with some expert speakers on the subjects of membership recruitment and marketing. They have an array of ideas for clubs, along with data to back up initiatives and decisions, as we are conscious of cost challenges and the need to generate revenue. Supporting junior golf is very important to us, however we are also very aware that recruiting and retaining adult golfers has the biggest impact on your finances, so this is where our main focus will be channelled for this seminar.